Tuesday, February 18, 2020

Case study part 3



In this blog I will be talking about the distribution, marketing and cross-media convergence and synergy for the movie “Fighting with My Family”. The movie was first release at the 2019 Sundance Film Festival. This means that it was not distributed worldwide. This allow the production companies not to lose too much money if it failed. The movie after releasing at the 2019 Sundance Film Festival became a wide release film by February of 2019.This means that the movie was able to gain popularity. The movie in total grossed 41.5 million worldwide. This also means that the movie did not have advertisements on tv or on the internet. It was not until it became popular after premiering at the 2019 Sundance Film Festival that it became a wide release film. This was after it did well in four theaters in New York and Los Angeles. This means that originally the movie was only known by those planning on going to the Sundance Film Festival. The fact that the film managed to become this popular is lucky most movies do not become this popular. The movies which are shown at film festivals typically are either only shown at the film festival and are bought by streaming services such as Netflix, amazon prime tv or only gain minimal popularity. In other words, they only end up playing in a few theaters around the country. The fact that the movie also grossed 41.5 million means that the movie either ended up with little to no debt. It managed to earn four times its original budget. The movie became popular enough to be sold on dvd. This means that the movie was able to earn money from the sale of its movie. The movie did not sell merchandise for the movie however the movie encouraged people to purchase Page Bevis merchandise.



Sources:“Fighting with My Family.” Wikipedia, Wikimedia Foundation, 25 Feb. 2020, en.wikipedia.org/wiki/Fighting_with_My_Family.



“Fighting with My Family.” IMDb, IMDb.com, 21 Feb. 2019, www.imdb.com/title/tt6513120/.

"The Saraya Store.” The Saraya Store, thesarayastore.com/.

https://upload.wikimedia.org/wikipedia/commons/thumb/7/79/Sundance_Film_Festival.jpg/1200px-Sundance_Film_Festival.jpg

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